‘Digital Play', a new research report, shows casual piracy is of increasing concern for the entertainment industry, with consistency of approach to content protection becoming a strategic priority. Mass-market penetration of digital recording devices and broadband/file-sharing networks are prompting many entertainment brands to enrich their content protection strategies and influence bottom line performance.
The independent research, commissioned by Macrovision, surveyed executives from 100 businesses among the Film, Music, and Computer Games industries across the UK, France, and Germany. The survey investigates the attitudes and strategies of Europe's games, music, and film brands as they combat the billion Euro threats of CD/DVD "Rip & Burn" and illegal peer-to-peer (P2P) file-sharing.
Findings from the report include: 73% of businesses agree that combating copyright theft is more than a battle against organized commercial piracy; P2P and "Rip & Burn" activities now are recognized threats; 85% of businesses believe "Rip & Burn" will continue to be a major issue, with the penetration of DVD recordable devices in consumer homes growing from one-third to one-half of households across Western Europe by 2008; Only 22% believe the P2P threat to be over-hyped; Music and games industries predict a potential 11% increase in bottom line figures with improved content protection processes; and 73% of respondents believe changing consumer perceptions is a priority in tackling casual copying as a long-term goal. The report can be downloaded for free from the Web site.