Why Should your DX Program Be Global?

Apr 29, 2019

At Gilbane's Digital Experience Conference in Washington D.C., Alison Ferch, Executive Director of GALA and Jim Compton from RWS Moravia, tackled the "Alphabet Soup" of global content technology. CAT. CMS. TMS. PIM. And all the associated APIs.

But Ferch posed an interesting question early on. Why should your DX program be global?

The easy answer, says Ferch, is, "Because your competitors are." And guess what? In today's world, your competitors aren't necessarily in your industry. When it comes to digital experience, you're competing with the expectations set by Amazon, Facebook, and all the sites your customers interact with on a regular basis. They're "setting the standard," according to Ferch. 

Additionally, if you aren't thinking globally, Ferch says, "You probably aren’t going to achieve your growth goals if you aren’t thinking globally."

But your tech stack is probably already unwieldy and if you're adding translation and globalization software into the mix, things get even more complicated. That's why Ferch, Compton, and others have launched TAPICC

Compton describes TAPICC as "an open, volunteer-driven pre-standardization initiative" that is "focused on use cases based on translation and language work." 

According to an announcement

GALA, TAUS and LT-Innovate, all three quite prominent industry associations, have now launched a new joint project called TAPICC (Translation API Cases and Classes). The first steps of this new project are:

  • To collect and document all existing API initiatives and groundwork research
  • Identify additional use cases that are not covered yet by research, development or standardization
  • Catalog and classify APIs into basic “use cases” which are shared by all LSP, clients, and tools
  • Prioritize and start to manage the standardization development step by step

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