Three Lessons from Streaming Media East for Any Content Provider

May 16, 2017


Article ImageVideo is an increasingly important part of content strategies. Whether you’re the editor of a news site or a content marketer, your audience wants video—and there is no place like Streaming Media East to learn about the business and technology of video. But after a day’s worth of sessions, I came away with three tips that any publisher can apply to their content.

  1. 3 p.m. is the best time to post anything on Facebook—This gem comes from Gabriella Mirabelli, the CEO of Anatomy. No matter what kind of content you’re creating, or what you hope it will accomplish, the fact is, your social media audience is important to achieving your goals. According to Mirabelli, 3 p.m. EST is the sweet spot when it comes to posting content on social media because it’s also a good time for West Coast audiences and everything in between.
  2. Highly engaged users demand higher CPMs—Tian Lim, CTO at Hulu, gave the opening keynote address, and said, “Our goal is not to reproduce broadcast TV, it’s to delight viewers by delivering content they will love.” This is a lesson for the ages. It doesn’t matter who your audience is, it’s your job to give them what they want. If you can do that, creating a more engaged audience, you’ll also command more dollars from your advertisers (if that’s your goal).
  3. You need a progressive web app—We’re moving beyond responsive web design and maybe even native apps. According to Husain Bengali, product manager for Chrome Media at Google, progressive web apps bring the best of the mobile web and native apps together. From the user perspective they experience looks and feels like an app, but not only are they less expensive to build, the content is discoverable, shareable, and can work offline. And if video is a concern, you’ll be happy to know that progressive web apps can help speed up delivery and eliminate buffering by pre-caching content.

No matter which niche of the content world you occupy, these tips can help you better implement your strategies, cash in on your audience, and deliver better UX.

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