ScreamingMedia Powers Tribune's New Content Syndication Network

ScreamingMedia Powers Tribune's New Content Syndication Network he Tribune Media Services division of media giant Tribune Company announced the launch of its Web-based information service for the enterprise market, FluentMedia. Powered by ScreamingMedia's Syndication!Connect platform, the new content-licensing service will provide corporate Web sites with access to news, commentary, and analysis from major newspapers, trade publications, and other media sources. "FluentMedia combines Tribune's high-caliber content with a great set of syndication tools that are easy to plug into client's sites, easy to manipulate, and easy to distribute. FluentMedia is a great combination of premium content and technology," says John Twohey, vice president/multimedia for Tribune Media Services (TMS). Twohey is responsible for development and sales of online information products for TMS.

ScreamingMedia will license its technology platform and services to power the new Web-based information service. "We looked at similar technologies before choosing ScreamingMedia. Their technology will offer us the fastest time to market and enable us to provide a best-of-breed solution that combines robust technology with premier content sources." says Nedra Plonski, director of technology for the FluentMedia service. ScreamingMedia will integrate its Syndication!Connect technology platform, which includes a Content Engine and ScreamingMedia's SiteWare product to FluentMedia's service. This way, ScreamingMedia will establish an econtent distribution channel to make its technology and services available to all of FluentMedia's subscribers.

"Outsourcing the technology component to us will not only save FluentMedia time to market, but it will decrease technology implementation costs, and will allow them to monetize the premium content through a new distribution channel," says Kevin Clark, ScreamingMedia's CEO. ScreamingMedia's Content Engine will aggregate, parse, normalize, and filter FluentMedia's content and then deliver and integrate it directly into the platforms of FluentMedia's subscribers, where ScreamingMedia's client-side publishing software, SiteWare, will be installed. ScreamingMedia's information-filtering platform will allow FluentMedia to create customer-specific information products. Using ScreamingMedia's filtering tools, FluentMedia will deliver to its clients' Web sites only the content relevant to them.

"FluentMedia will offer full-text, premium content from high-end content providers that haven't been part of online syndication, as in the case of the LA Times, and the Chicago Tribune," says Mark Miller, editorial director of Tribune Media Services' Multimedia Products and Services Division. "By aggregating these newspapers that otherwise would not be available for syndication through any other service, we offer a high-value proposition to clients that want to license premium content," adds Twohey.

Included in the content offering is a wide variety of American dailies like the Washington Post, Newsday, Orlando Sentinel, and the Baltimore Sun. To serve clients with a need for business news, FluentMedia offers content from C/NET, Crain's Chicago Business and Crain's New York Business, Knight Ridder/Tribune Business News, and other trade publications. "The business news offering is complemented with content in the sports, entertainment, and health categories, for those clients who wish to add general interest news to their public Web sites," adds Miller.

The service offers two main types of content solutions: FluentNews filters topics drawn from an aggregated pool of FluentMedia sources; and FluentSelect, FluentMedia's premium service that enables clients to hand-pick sources and custom topical filters. Two additional services are FluentFeed, which pipes in single-sourced feeds—with or without topical filtering—and FluentApps, which integrates database solutions like stock quotes and weather information. Tribune Media Services expects Fortune 1000 companies, non-profit organizations, and government agencies to be the primary users of FluentMedia.