As Mary Meeker once predicted, money is now flowing to where consumers are spending their time. And yet, 2016 also started to spell the end of the phrase mobile-first, as Google coined a new, important phrase: AI-first. Mobile-as-a-device is becoming the connecting tissue between channels. As such, it's seen less as a device and more as a means for connecting deeply with your consumer in the moments that matter.
Aug 19, 2016
EContent's editor, Theresa Cramer, stopped by SLMA Radio to talk about content marketing, her book, Inside Content Marketing, and why journalists should consider making a career change. Listen to the conversation here: