Attivio Focuses on Active Intelligence

May 13, 2010

May 2010 Issue

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ith the Active Intelligence Engine (AIE), Attivio provides a tool capable of accessing any information, not limiting itself to vast arrays of media, data, and documents. However, as anyone who works inside an enterprise knows, finding information is not enough; information must be actionable. That’s why Attivio emphasizes the "Active" part of its product name with the release of version 2.1, enhancing the way it enables information to be actionable and how it interacts with customer systems.

Sid Probstein, CTO of Attivio, says that unlike the previous design, AIE version 2.1, which was released in May, has been enhanced to "provide a full integration of business intelligence with reporting tools."

To coordinate the use of reporting tools in conjunction with the search tool, AIE 2.1 includes a JDBC (Java database connectivity) driver, and the engine supports SQL standards. Probstein says, "Our customers can now take the AIE, they can access their structured and unstructured data, and they can then take those tools and layer them on top of our tool without writing any code."

This enables the user to run reports and do ad hoc querying while relieving the limitation of the basic text capabilities of databases. "We think it is an incredibly important step forward to have the creation of some new standards about how people should query information," says Probstein.

In turn, businesses can now combine text search with traditional reporting, "creating new reports that will have much deeper insight into what customers are doing and what they are thinking," according to Probstein.

One of the other additional features of this new product builds on its sentiment analysis capabilities. Previously, AIE’s sentiment analysis allowed for sentiments to be found in parts of the document, in addition to locating the names of people, locations, and companies in text. Building on that, entity-level sentiment analysis, a new feature in AIE 2.1, presents the opportunity for a more thorough use of sentiments. According to Probstein, the product now has "the ability to target sentiments in response to entities that we find in text."

In addition, the new version provides feature content spotlighting made up of managing tools, which Probstein says can be used "to allow search administrators, analysts, and business managers to control the search experience very tightly." Essentially, this aims to generate more manageable results.

While the new product offers several new features for a heightened experience, it also offers a stronger sense of security. Handled similarly to a database, Attivio created a new security solution unique to the new technology.

"We use our joined capability to bring together the documents that match the user’s query and the documents that the users authorize [others] to see," says Probstein.

Even with this new product enhancement debuting in May, Probstein says the company has ongoing research to uncover what he referred to as "semi-supervised relationship extraction." He says, "We want to move on ultimately to helping our customers whether they’re enterprises or organizations, whether they’re government or not, to be able to use this [and] to be able to extract important information from documents that will give them greater insight without necessarily having to read the whole thing," he says.

Compiling the various additional features, Probstein hopes "Attivio customers understand in greater depth what their customers think of their products, services, brand, etc. This helps to increase profitability by retaining customers and increasing profits by enabling proactive detection of quality issues—and rapid response!"
(www.attivio.com)