Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign
John Wiley & Sons, Inc.
From small business owners to job seekers, social media marketing campaigns are being started every day. However, without the proper prep work, campaigns fail, brands are negatively impacted, customers remain unengaged, and money and efforts are wasted. In Think Before You Engage, the most important questions to consider before starting a marketing campaign using social media are answered so you can avoid these common pitfalls. Author David Peck provides a working knowledge of the different social media tools that are needed to embark on a social media marketing campaign, and shares tips for defining goals and developing a web site with no code required, selecting which social media option is most appropriate for your needs, and using these pertinent social networks to build community, link sites together, and monitor progress so costumers will stay engaged and keep coming back for more.