The Steve Jobs Way
Hardcover , Ebook
In iLeadership, Jay Elliot gives the reader the opportunity to see Steve Jobs as only his closest associates have ever seen him and to learn what has made him—and the mystique of his management style—capable of creating tools so extraordinary that they have remade three industries and transformed the iLeadership for a New Generation way we create, consume, and communicate. Elliot worked side by side with Jobs as senior vice president of Apple and brings us his deep, insider perspective of Jobs’ singular iLeadership style. It encompasses four major principles: product, talent, organization, and marketing.
Elliot shares the lessons that come out of Jobs’ intuitive approach to show how the creative and technological brilliance of iLeadership can be used to drive breakthroughs in any organization, regardless of size.