eReader: The Social Media Sales Revolution

Jul 26, 2011

July/August 2011 Issue

Securing the Cloud cover

The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking
Landy Chase and Kevin Knebel
The McGraw-Hill Cos.

The growth of LinkedIn, Twitter, and Facebook has revolutionized how business is done. Professionals of every type, including your prospective buyers, are migrating in droves to social media to find solutions. If you want their business, you have to be there too.

Traditional sales methods such as cold-calling are no longer effective. Social media platforms are now your best tools. The Social Media Sales Revolution reveals the enormous opportunities that are now available for developing relationships and gaining new customers by leveraging the power of social media marketing. It provides a groundbreaking method for dominating markets by using the internet to reverse the client acquisition process: Instead of outbound marketing to generate leads, the entire process will "flip" to one of inbound attraction. You'll learn how to present yourself to the business community online, build a significant online footprint, approach "e-prospects," generate qualified leads through e-referrals, and close more sales in the new world of social networking.