The Digital Innovation Playbook Creating a Transformative Customer Experience
Nicholas J. Webb
John Wiley & Sons, Inc.
There are approximately 3.5 billion pieces of shared content each week on Facebook alone, more than 700,000 businesses with active Facebook pages, and 140 million tweets per day. In The Digital Innovation Playbook, author Nicholas J. Webb argues that with numbers like these, it is crucial for every business to make the most of digital media by actively listening to and joining the conversation. Webb defines innovation as "the process of delivering exceptional value through active listening," and through comprehensive case studies that show the digital innovations of organizations such as Kodak, INDYCAR, the U.S. Army, and Southwest Airlines, he explores what digital media is really about for today's businesses-the costumer.
The Digital Innovation Playbook details how to use digital direct marketing to boost marketing ROI and increase profits, cull information from digital communities, and create digital resources from podcasts to vodcasts. As a bonus, it provides QR codes that allow immediate access to uploaded videos, digital media best practices, and free webinars.