eReader: Dancing With Digital Natives

May 03, 2011

May 2011 Issue

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Dancing With Digital Natives: Staying in Step With the Generation That’s Transforming the Way Business Is Done
Michelle Manafy and Heidi Gautschi (editors)
Information Today, Inc.
Softbound
$27.95

Generational differences have always influenced how business is done, but in the case of Digital Natives-those immersed in digital technology from birth - professionals are witnessing a tectonic shift. As an always-connected, socially networked generation increasingly dominates business and society, organizations can ignore the implications only at the risk of irrelevance. In this fascinating study, a stellar assemblage of experts from business and academia provides vital insights into the characteristics of this transformative generation. Offering an in-depth look at how Digital Natives work, shop, play, and learn, this resource offers practical advice geared to help managers, marketers, co-workers, and educators maximize their interactions and create environments where everyone wins.