Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz
Wendy Montes de Oca
Many books will tell you how to create great content, but Content Is Cash will tell you how to monetize great content that has already been created. Using author Wendy Montes de Oca's SONAR Content Distribution Model, organizations will learn to integrate various web-marketing tactics-such as SEO, SEM, social marketing, online press releases, guerilla marketing, and article marketing-in a systematic and synchronized approach that drives maximum traffic, visibility, sales, leads, and buzz. In addition, Montes de Oca illustrates how to repurpose and disseminate content through syndicate partners, user-generated content sites, article directories, online press releases, relevant posts to blogs and forums, and social media.
No matter how little emarketing experience a company has or how low its budget, Content Is Cash provides a step-by-step guide on how to execute emarketing campaigns that deliver powerful business results.