Enterprise Social Technology: Helping Organizations Harness the Power of Social Media, Social Networking, Social Relevancy
Greenleaf Book Group
Every leader has heard of the business benefits of social technology, yet many still struggle to understand how to get the most out of the technological tools that are now available. Enterprise Social Technology demystifies this much-hyped subject and gives you a levelheaded, growth-focused approach to putting all kinds of social technology to work for your organization.
Covering every aspect of social technology in the business arena, Enterprise Social Technology presents a blueprint for success in the coming millenniums.
Only a social technology pioneer such as author Scott Klososky could present these practical strategies using the very technology he describes. Klososky created this book using the technique of crowdsourcing, opening authorship to those specialists who know the subject matter the best.
The Comeback: How Innovation Will Restore the American Dream
America seems to be on a downward slide. Our government spends too much; our economy creates too little; and we aren’t preparing our children to compete in a global marketplace. Yet our politicians just don’t get it. Washington thrives, living off the hard work and tax dollars of the private sector. It’s time for an American comeback—and it starts with innovation.
American innovation transformed a country of farmers into the epicenter of the world’s technological progress. Innovation creates jobs, markets, and new industries where none existed before. It moves us forward as a nation, pushing us to succeed and strive for a better tomorrow. In short, innovation is the American dream.
In The Comeback, Gary Shapiro shows us how to return innovation to its rightful place at the center of America’s economic policy.
Search Engine Optimization (SEO) Secrets
Danny Dover, Erik Dafforn
John Wiley & Sons, Inc.
Search engine optimization (SEO) is the process of creating, formatting, and promoting webpages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a web search. This unique book taps the relatively unknown market of advanced SEO knowledge and reveals secrets used by only the best SEO consultants.
You'll take your internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building.
The book shares the little-known tricks and tips of SEO consultants who work with Fortune 500 companies; demonstrates how to perform a professional SEO website audit; reveals the techniques that current SEO leaders use to remain high in search rankings; and divulges secrets for spying on your competitors' ranking techniques.