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Mar 01, 2010

March 2010 Issue

Get Rich with TwitterGet Rich With Twitter: Harness the Power of the Twitterverse and Reach More Customers Than Ever Before
Dennis L. Prince
The McGraw-Hill Co.
Format: softcover

Birds do it. Bees do it! Corporate giants from Apple to Zappos, the media, and five to 10 thousand new members a day do it. Get Rich With Twitter unlocks the secrets to the communications revolution that will let your business not just promote or publicize, but form meaningful relationships with the customers who are most eager to know more about your company and its products. Bestselling author and internet marketing guru Dennis Prince explains the what, how, and who of Twitter-and demonstrates ways you can use it to attract new clients and empower your customers as a community.

Twitter has taken the business world by storm. Dell, for instance, has reportedly made as much as $3 million via Twitter followers. Get Rich With Twitter provides the strategies and techniques readers need to cash in on it.

This book helps readers reach today's customer, who shuns loud come-ons and instead responds to the quick and effective bursts of information facilitated by Twitter. It explains how to set up an account and harness the site's versatility in a business-focused approach.

Mobile CommunicationsMobile Communications: An Introduction to New Media
Nicola Green and Leslie Haddon
Berg Publishers
Format: Hardcover, Trade
$99.95, hardcover; $29.95, trade

The cell phone has achieved a global presence faster than any other form of information and communication technology. A global multibillion dollar industry, this small, mundane device is now an intrinsic part of our everyday lives.

This communications medium has had an immense social and cultural impact and continues to evolve. Talking, texting, photographing, videoing, connecting to a network of other media-the cell phone now seems essential. But beyond the ways in which it has actively restructured our daily lives, the cell phone has changed our sense of ourselves and the way we see the world. The relationship between public and private space, how we view time and space, how we rely on and negotiate social networks-all are increasingly centered on this small piece of technology.

Mobile Communications presents a succinct, challenging, and accessible overview of the transformations and challenges presented by this most personal, yet most overlooked, technology.

The New HowThe New How: Creating Business Solutions Through Collaborative Strategy
Nilofer Merchant
O'Reilly Media
Format: Hardcover, ebook
$24.99, hardcover; $19.99, ebook

Management gurus have always said that "people matter." But those same gurus still relegate strategy to an elite set of executives who focus on frameworks, long presentations, and hierarchical approaches. Business strategy typically has been planned by corporate chiefs in annual meetings and then dictated to managers to carry out. The New How turns that notion on its head. After many years of working with Apple, Adobe, HP, and many other companies, Nilofer Merchant discovered the secret sauce: The best way to create a winning strategy is to include employees at all levels, helping to create strategy they not only believe in but are also equipped to implement.

In The New How, Merchant shows today's corporate directors, executives, and managers how they can transform their traditional, top-down approach to strategy planning and execution into collaborative "stratecution," which has proven to be significantly more effective.

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