Ray Schiavone, President and CEO of Quark Software, Inc. Discusses the Value of Content Automation

Nov 01, 2016

Article ImageOur mission at Quark is to help large organizations transform customer experience through content automation. We do this with our content automation platform that removes manual and error-prone tasks from traditional content workflows. With content automation our customers are able to reduce time to market from months to weeks, weeks to days, and days to minutes.

The idea behind content automation is to migrate away from creating static documents to creating reusable content components. Content components can be tagged with metadata at the moment of creation which allows them to be searched, tracked, updated, and audited throughout their lifetime. Content components can also be dynamically assembled and delivered with precision in any format and to any channel — web, tablet, mobile, print and beyond.

Content automation is best-suited for business-critical content, which we define as the content you sell, content that helps you sell, or content that helps you run your business. This might be technical documentation such as product information and standard operating procedures to industry-specific content such as investment research
reports, compliance documents, and legislation.

Our content automation platform is built on Quark Enterprise Solutions, which is a family of products that includes a central content platform and integrated tools for authoring, templating, publishing and delivering omni-channel content. We work with global companies across financial services, manufacturing, healthcare and government to enable them to meet the challenges and trends that drive changes in content.

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