Itai Lahan, Cloudinary's CEO, Discusses How to Streamline Asset Lifecycles

Oct 02, 2019


Article ImageCloudinary empowers the world’s top brands to deliver visual-first experiences that engage and convert. Founded in 2012 and with offices in the US, UK and Israel, Cloudinary’s cloud-based solutions for image and video management and digital asset management (DAM) harness AI-based technologies to remove traditional media management pain-points and allow brands to focus on delivering optimal digital experiences more efficiently, and faster, no matter where their customers are engaging.

Cloudinary has more than 500,000 users and over 5,500 customers worldwide, including Apartment Therapy, Bleacher Report, Conde Nast, DoorDash, Forbes, HelloFresh, Hinge, Lululemon Athletica, NTT Resonant, Procter & Gamble, StubHub, trivago and Under Armour.

Cloudinary simplifies image management by automating the entire image lifecycle—from upload, storage, and management to on-the-fly manipulation for creating multiple variants and high-performance delivery through global Content Delivery Networks (CDNs).

It's video management solution enables companies to improve engagement with AI to automatically deliver the most impactful part of the video, and reframe it for mobile and social viewing; speed up the workflow for publishing videos by automating format, quality, and cropping; and keep pace with evolving user expectations and new formats and standards through a continually innovative SaaS platform.

The digital asset management (DAM) platform allows internal and external teams to more easily collaborate and work together as assets flow through their lifecycle and across different functions. While traditional DAMs were designed simply to store and govern assets, Cloudinary’s dynamic DAM enables visual content to be created and delivered faster, at scale—and consistently for all consumer touchpoints.

With Cloudinary companies maintain a single source of truth for all assets in a centralized library, and streamline the entire lifecycle of those assets—images, videos, and other rich media—from upload to manipulation and delivery. The results are highly performant, visual experiences across diverse devices and channels, improved customer engagement and increased conversions.

Contact Information:

3400 Central Expressway, Suite 110
Santa Clara, CA 95051, USA
info@cloudinary.com
https://cloudinary.com