YouTube Ranking: How These Marketing Tools Can Help You Get More Views

Feb 02, 2018


BEST PRACTICES SERIES

Article ImageAnyone can create a YouTube channel, right this instant. It’s also just as easy for people to shoot and upload videos to the social media platform. But what’s not easy is amassing views for your YouTube videos and building a loyal audience.

With YouTubers uploading videos at the rate of 60 hrs of video content per minute, being noticed on YouTube is easy task. Social media managers who work hard to get views for brand videos, sometimes fall short because of the sheer competition on the platform. This post describes five marketing tools and how you can use them to get your brand to shine on YouTube.

BulkSuggest

Just like on every other social media platform, keyword research is critical on YouTube. Without the right keywords, your videos will miss out on critical organic traffic.

BulkSuggest is a keyword research tool that takes both Google and YouTube search into account. By searching through BulkSuggest, you can find suggestions of keywords that can help you reach the right audience and rank on both YouTube and Google. You simply need to enter a generic keyword in BulkSuggest’s query box and hit “Search”. Once you have, you can then select the most relevant keywords from the search results, and run second and third searches for better-suited results.


DrumUp

Your promotion schedule is important in increasing views for YouTube videos. The more extensive and accurate your promotion schedule is, the more views you can expect for your videos.

DrumUp is a social media scheduling tool that lets you schedule multiple instances of posts in advance across multiple social media accounts. By connecting your brand’s Facebook, Twitter, and LinkedIn accounts on DrumUp, you can create and execute a video promotion routine without expending much effort on the task. Once you have connected your accounts to DrumUp, you can create and save social media posts to DrumUp and have them posted to your account at the frequency of your choosing.

TubeBuddy

Analytics is a key part of progressively improving your social media marketing. If you measure the performance of your videos, you can identify what’s working and what’s not, and use such insights to change the way you market using YouTube.

TubeBuddy is a YouTube analytics tool that you can use to quickly overview the performance of your videos on YouTube. The tool not only displays the keywords for which you are already ranking, but also gives you suggestions of keywords on which you should be focusing. TubeBuddy also works as a Chrome extension that you can attach to your browser and use while surfing through the videos on the social media platform. Additionally, the tool also supports your entire video marketing effort by providing extra services such as a professional captioning service and A/B testing for the videos you create.

SerpStat

In addition to keyword research, competitive research is also an essential part of succeeding on YouTube. If you are not aware of what your competition is using in their videos, you won’t be able to match or outdo it.

SerpStat is an SEO and website analytics tool that you can use to assess your performance and measure it against your competition, so you can chase and achieve your desired ranking goals. SerpStat also doubles up as a keyword research tool, so you can use it to identify the keywords to go after, accounting for competition, and search volumes. The tool also lets you check web page relevance, so you can see which page result your YouTube videos are most relevant to and tailor your pages to search accordingly.

Canva

Thumbnail art is everything on YouTube. If your thumbnail isn’t attractive, your YouTube videos won’t receive the attention or clicks that they deserve.

Canva is a graphic design tool that you can use to create great thumbnails for your YouTube videos. The neat thing about Canva is that you can use pre-existing templates to speed-up the thumbnail creation process. The tool also lets you work with your own images, add captions, objects and filters, and download images in various formats, making it easy for you to create the best possible thumbnails to use with your YouTube videos.

YouTube videos have become an indispensable part of your social media marketing, in educating your audience about your product, in helping them achieve their goals and even in making direct sales via advertorial videos. But to stand out from your competition, you need advanced marketing strategies and tools. 


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