Use Video Marketing to Increase Leads

Dec 09, 2016


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Tim Lewis, producer of digital content at Continuum Management Services talked to Gilbane Digital Content Conference audiences about using videos to increase leads. See the video here.


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It's that time of year in which every expert wants to provide advice on what next year's trends will be. Sometimes, focusing on trends that have yet to occur means companies forget the progress and success they've made over the last year. This lack of hindsight can cause problems going into the upcoming year, especially if overlooked flaws clash with future goals.
Video marketing strategies only go so far if your videos themselves aren't optimized for maximum reach and impact. For example, you might have a month-long video campaign laid out and ready to go for next year, but without videos that actually attract and keep viewers' attention, that campaign could easily fall flat. Here are a few best practices to follow when working on your videos for 2017.