As any pedestrian trying to navigate a big city sidewalk can attest, text messaging apps can be dangerously engaging. Chatbots are automated messaging apps designed to keep users engaged. They're about to have a big impact on marketing content (including video), and account-based marketing, in particular.
Dec 16, 2016
Cass Sapir, customer success director at HapYak, talked to Gilbane Digital Content Conference goers about how he believes you can use interactive video to boost your video marketing techniques.