Five Content Marketing Tools to Increase Customer Retention Across Channels

Apr 28, 2017


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Article ImageAccording to a Harvard Business School study, increasing customer retention by 5% results in a 70% increase in profits. But customer engagement is tough in a market where interruption is constant and people’s attention spans are short.

Additionally, your customers are spread across multiple channels, and you have to be present and active on all of them.

Fortunately there are data-reliant strategies and tools that can help. For instance, using strategic copy to reduce pain-points and friction has been found to warm-up tightwad customers.

Similarly, there are many content marketing tools that rely on data or science-backed logic to help you enhance customer retention. This is a list of five such tools that function across different channels and what you can use them to create.  

MailChimp for Email Marketing

Mail Chimp

Many businesses successfully run marketing and sales campaigns via email because it provides direct access to existing customers. Your customers don’t even need to login to read emails, they probably have notifications set up on their mobile devices.

If you aren’t great at design, you can get by using the built-in email marketing templates via MailChimp. You can even test templates by monitoring analytics each time a new one is sent out, so you can identify what your customers like and dislike seeing.

You could even A/B test one design by changing small elements on it to see what resonates with your audience best.

Finally, you can also segment your email list and send optimized versions of an email to each group, and so fine-target them for more conversions.

It is also worthwhile to explore MailChimp integrations, like Windsor Circle that can give you access to purchase history and other data to better understand your customers.

DrumUp for Social Media Marketing

Social networks are increasingly gaining importance in capturing and retaining customers. An important part of that exercise is consistently posting great content.

If you can’t create enough content by yourself, you can source it using DrumUp. The app provides keyword based content suggestions that you can schedule in-app to your social accounts.

The suggestions are coupled with the relevant @mentions and #tags that you can use, so the author is made aware of your share. You can build an engaging community by regularly sharing content created by expert bloggers in your industry.

The tool also lets you add RSS feeds of top websites that you follow to aggregate content that you can schedule from when needed.

Finally, you can also set different timezones on social accounts connected to the app, and target your customers better by posting during their active hours.

Google Analytics for Website and Blog Analytics

To retain customers on your blog and web pages, you need insights into what is working and isn’t on them. Google Analytics gives you access to that data.

Using Google Analytics, you can identify which of your web pages are performing best and what your customers are interacting with on those web pages. You can also use intelligence events to understand why people are leaving your website.

By applying your insights, you can optimize the content and design of your web pages to better enable conversions.

Google Analytics also gives you access to audience insights, which is a treasure trove of data that you can use to create web pages and content that are better suited for your customers.

Keyword for Keyword Research

Search traffic typically has a high conversion rate, because it usually consists of people who are exactly matched to the product or content that you are offering.

Optimizing that traffic and its conversions, however, is entirely up to you.

Keyword.io is a keyword research tool and a great alternative to Google AdWords. Some marketers have even claimed that Keyword.io makes available some data that AdWords doesn’t disclose.

The tool also works across different search engines - Google, YouTube, Amazon, Bing and more. You can also use the tools to find keywords based on location - localized keywords - to increase specificity and improve your audience targeting.

Disqus for Website Audience Building

Blog comments are great for customer engagement. They also act as feedback mechanisms for the content that you create. What your customers say in the comments section of your blog can reveal a lot about their current level of engagement with your business and what they expect from you.

Initially, building blog engagement can be hard, but after you have kindled the flame and turned it into a full-fledged fire, there is a lot that you can benefit from.

It is important to write an attentive and comprehensive response to every blog comment. Disqus sends you weekly alerts for conversations that matter to you.

It doesn’t have to be just on your blog. You can also subscribe to notifications from more popular blogs to gain insights about prospect customers and begin conversations with them.


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