Emerging audience research and entertainment technology is leading to ever more personalized advertising, and the shift was especially obvious in the midst of this year's World Cup fever. A simple television campaign is no longer enough to hook FIFA fans-the shift to digital and social platforms allows for a new wave of engagement and audience interaction.
Apr 02, 2018
Whether it is artificial intelligence (AI) or augmented reality (AR), there’s a good chance one of these acronyms is dominating discussion in your office. We all want to know which tools that promise new capabilities and enhanced efficiency through AI are worth the price of admission. Meanwhile, the AR and virtual reality (VR) trends that may have seemed out of reach for some are now coming to the masses with tools anyone can use. But behind all of these hot trends are the foundational tools that make digital content tick—such as CMSs—and continue to improve their offerings in order to improve the overall web experience.
With all of that in mind, I present EContent’s annual Trendsetting Products list. Each year, we turn to our inboxes, our coverage, and our contributors to find out what products are helping content creators of all kinds stay on top of their game.
—Theresa Cramer, Editor
