EContent’s Trendsetting Products of 2016
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One of the things I've been hearing from our contributors and readers over the past year is that the selection of tools available to them--especially on the digital advertising front, but also in the wider digital content space--is growing by leaps and bounds every day. I can confirm that. My email inbox is bursting at the seams every morning with announcements about new products--or updated versions of old products.
My aim is always to help our readers understand how to evaluate tools within the context of their particular needs and goals. One of the ways we do that is through EContent's annual Trendsetting Products list. Each year, we turn to our inboxes, our coverage, and to our contributors to find out what products are helping content creators of all kinds stay on top of their game. I hope that you find these tools as interesting and as potentially helpful as I do!
-THERESA CRAMER, EDITOR
When you think about social media stars, you might think about teenagers on YouTube or the Kardashians on Instagram. But there is a whole other world out there of people who share their expertise and express their creativity through social channels and make a living from it. People such as Tati Westbrook. She's the makeup artist and stylist behind GlamLifeGuru, a YouTube channel with 1,167,897 subscribers (as of this writing), where she posts beauty product reviews, tutorials, hauls, and more.
When it comes to programmatic advertising, the rules of the game have changed. Late night wine and dine sessions, bargaining over CPMs, crying over insertion orders, and struggling for transparency of advertising performance seem relics of a bygone era as more and more advertisers make the shift to programmatic--well, all except the late night wining and dining. Where digital advertising was once associated with blind networks and distrust, programmatic advertising is becoming a favorite by offering advertisers transparency, efficiency, and control.
The EContent 100 list of companies that matter most in the digital content industry is now in its 16th year. Similar to most adolescents, it's going through some changes. We added new judges and new categories. As a result, we've got many new companies on the list. Among other changes, this year we added Online Video as a standalone category. We all know that video's popularity is on the rise; and as it's becoming a bigger part of the content puzzle, it clearly needed its own category.