EContent 100 Introduction & Category Descriptions

Nov 22, 2010

December 2010 Issue

If this year’s voting is a reflection on the past year (or two) in the content industry, we’ve had a bumpy ride. Yes, I put the cart before the horse there, but simply to make a point that this year our judging team was tougher than ever before. Few (if any) incumbents were kept on through mindshare and momentum alone; every company was held up to scrutiny in terms of innovation and meeting customer needs. It was a challenging year for voting—as it has been for the companies that made this list through their hard work, customer focus, and continued responsiveness to the changing digital content landscape. The need to leverage tools to effectively maximize the value of digital content has never been greater. Like the creation of this list, the process is a tough one, but it’s well worth it.

—Michelle Manafy
Editor-in-chief, EContent

Meet the EC100 Judging Team
See the Companies that Made the 2010-2011 EC100 List

2010-2011 EContent 100 Categories

Everyone knows they should play well with others. But frankly, that’s tough enough for a lot of folks. When those others span the globe and never meet, things get a whole lot more complicated. Collaboration tools enable teamwork, web-style, which emphasizes shared knowledge and member contribution, regardless of proximity.

Content Commerce
Grease must be applied to the wheels of commerce lest they squeak—nay, grind—to a halt. When what is being bought and sold is measured in bits and bytes, solutions that enable the buying and selling of digital content are there to keep the transactions humming smoothly—and securely—along.

Content Creation, Production & Digital Publishing
Formerly the purview of the privileged few with access to a printing press, creating content is everyone’s business today. Luckily, tools keep cropping up that help us create it, convert it, use it, and—most importantly—reuse it in ways as varied as the people creating the content in the first place.

Content Management
CM and its kin—ECM, WCM, DAM, and so on—are the darlings of technology acronyms. CM’s predecessors, document management and knowledge management, along with new buddies such as globalization and localization tools, nip at its heels as it leads the pack as the end-all and do-all for managing today’s amorphous information masses. Yet while content management purports to be all things to all people, its true power may actually lie in its flexibility to change shape to fit each new business problem set before it.

Fee-Based Info Services
While many say, “Information wants to be free,” or at least that most people want their content to bear that price tag, another old saying goes, “You get what you pay for.” Gutenberg-era dinosaurs and social media whippersnappers alike vie for information-seeking dollars by flexing the power packed in the “e” of econtent.

Mobile Content
See all those smartphones? Yep, people are doing a lot more than just talking on them. These days—from cell phones to tablets and e-readers—content gets around. Mobile content and delivery devices put information in the hands of users when and where they need it.

Search Technologies
There’s a lot more to searching than the G-word. Through algorithms, bots, spiders, e-discovery, business intelligence, metatext, and more, people are using more than single-keyword searches to find more targeted information on the web or behind the firewall.