EContent 100 Category Descriptions 2017-2018


Data drives everything, especially in the world of personalized content. Here we honor the companies that help digital content creators understand their audiences and deliver the experiences they want.

Big Data

During the past few years, Big Data has gone from a buzzword to a must-have capability for enterprises, and it’s a tool for content creators to develop new, innovative types of content and serve it up to the right audience. But none of this could be done without Big Data tools.

Content Commerce

Grease must be applied to the wheels of commerce lest they grind to a halt. When what is being bought and sold is measured in bits and bytes, solutions that enable the buying and selling of digital content are there to keep the transactions humming smoothly along. Here we include solutions that enable the monetization of digital content.

Content Creation

Formerly the purview of the privileged few with access to a printing press, creating content is everyone’s business today. Luckily, tools keep cropping up that help us create it, convert it, use it, and—most importantly—reuse it in ways as varied as the people creating the content in the first place.

Content Translation, Localization, & Globalization

If you have content on the web, you have to be thinking about globalization and localization. From issues regarding translation to simply making sure your content—text and graphic—isn’t offensive to your audience, there are plenty of technologies addressing the issues companies face on the global web.

Digital Marketing Technologies

The digital marketing technology space is expanding rapidly. This category runs the gamut from automation to optimization tools, from email to programmatic. Here we honor the companies that help digital marketers be more effective.

Distribution & Delivery

The avenues by which content can travel are myriad. Without the help of distribution and delivery networks and tools, many publishers’ jobs would be exponentially harder. Here we honor the companies that create new paths and opportunities for digital content to find its way to our inboxes, web browsers, mobile devices, and even our televisions.

Online Video

Video is taking over the web. From desktops to mobile to virtual reality, video is the future of content—but it isn’t always easy to create, manage, and distribute. Here we honor the companies that help publishers bring the video content that their audiences want to life.

Mobile Content

See all those smartphones? Yep, people are doing a lot more than talking on them. Mobile content and delivery devices put information in the hands of users when and where they need it. As content today travels across platforms, we will focus on the technologies that help make it go.

Social Media

The web has opened up a world of opportunity for the readers to become the writers, reviewers, and producers. Here we look at the tools that help proliferate the vox populi and increasingly act as mediators between people and the content we publish.


What would digital publishers do without good WCM systems? With the constantly changing demands of digital publishing, WCM systems need to be more nimble than ever. Here we honor the companies that make the content experiences we all enjoy possible.

Related Articles

In order to survive, everything must evolve. The EContent 100 list of companies that matter most in the digital content industry is no exception. Every year during the voting process, we see how the changing list reflects the way the larger industry is developing. In 2017, a couple of trends emerged. The first, is the importance of artificial intelligence (AI), which is probably obvious to anyone in the content business. The second is the increasing importance of digital asset management (DAM). Next year, DAM will need its own category, but this year, we did our best to honor its contributions to the industry within our existing framework.