Companies to Watch 2018

Nov 28, 2018

Autumn 2018 Issue

BEST PRACTICES SERIES

Article Image class="p1">Each year, we receive many more submissions for the EContent 100 list than we can use, and many interesting companies don’t make it onto the final list. Here we introduce you to some of the companies that caught our attention during the voting process. We’ll be keeping an eye on them during the next year, and you should too.

msg.ai

Conversational AI is where it’s at. According to Gartner, chatbots will power 85% of all customer service interactions by 2020. In other words, if you haven’t already implemented a chatbot as part of your digital experience, you’re probably thinking about it.

msg.ai is providing customers with AI technology that easily integrates with existing enterprise systems such as customer relationship management, ecommerce, and support. Additionally, the turnkey software allows brands “to manage their AIs across web and in-app chat, email, voice, social messaging and SMS/text from a single dashboard.”

Po.et

Blockchain is being hailed as the solution to all of our security problems. Whether or not it will live up to its promise has yet to be seen. But one company is looking to blockchain to advance a new protocol for content ownership, discovery, and monetization.

Po.et allows you to generate “immutable and timestamped titles for your creative works and register your assets to the Po.et network.” The network is decentralized and secured by blockchain, which, according to Po.et, means the metadata attribution remains safe, verifiable, and immutable.

Primal

Content curation is (not so) secretly at the heart of what drives many brands’ content marketing and social media efforts. It takes a lot of time to create good content, and curation can help fill that gapbut even that takes time. Enter Primal.

Primal is an AI-drive content recommendation engine that learns about your brand by looking at your recent posts on Twitter. Primal then searches the internet for content it thinks you might want to share. It suggests content in your Hootsuite feed, allowing you to post or schedule with one click.

Yotpo

Any brand will tell you that word of mouth is the most important part of its marketing strategies. No amount of money spent on advertising can overcome bad reviews from your potential customers’ friends and family—especially in the era of social media.

Yotpo knows that these days, user reviews are just as powerful as traditional word of mouth and aims to leverage customer reviews and photos throughout the buyer journey. The goal, Yotpo says, is to increase trust, social proof, and sales.

 

 


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