Quality is paramount to the success of content marketing; as opposed to older and more traditional forms of marketing, successful content marketing is entirely dependent on good ideas, true originality, and most importantly, giving something of value to your audience. Fantastic content grows organically, gaining exposure and momentum through coverage on blogs, websites, and social media platforms, meaning that companies don't have to spend thousands of dollars to reach huge numbers of potential customers.
Nov 24, 2009
IN OUR OWN WORDS
Want to get to know the inner workings of the EContent 100 judges' minds? Then check out their blogs, which are well worth bookmarking. See page 2 for blogs the judges bookmark for their own regular reading.