Even as global readership rate increase across the digital news sector, UK publishers are struggling to adapt to the industry's shift from print to online media: PwC's latest Entertainment and Media report covering 2013-2017 projects that the UK's B2B publishers, newspapers, and consumer magazines will see a net fall in revenues over the next four years. With 22% of UK adults now using ad blocking software, native content is proving to be a smarter way for publishers to replace print ad revenue than banner ads and popups.
Nov 24, 2009
IN OUR OWN WORDS
Want to get to know the inner workings of the EContent 100 judges' minds? Then check out their blogs, which are well worth bookmarking. See page 2 for blogs the judges bookmark for their own regular reading.