Jay Iszo, a psychological business consultant known as the Internet Doctor, has a new book out called Got Social Mediology? Using Psychology to Master Social Media Without Spending a Dime. Iszo says that rather than engaging in paid-for, broadcast-style advertising, companies must understand the importance of understanding the psychology of the user, respecting the cultural nuances of each social media platform, and focusing on creating authentic relationships. EContent interviewed Iszo about his approach to social media marketing.
Nov 24, 2009
IN OUR OWN WORDS
Want to get to know the inner workings of the EContent 100 judges' minds? Then check out their blogs, which are well worth bookmarking. See page 2 for blogs the judges bookmark for their own regular reading.