Name With The Face: Linda Fung
Job Title: Deputy Managing Editor
Organization: Dow Jones Newswires
Job Function: Many roles in the econtent business lack instant gratification. Marketing and sales professionals, for example, may not see the fruits of their labor for many months as their products are built and sold. But Linda Fung, Deputy Managing Editor for Dow Jones Newswires never has to wait. "Our news is instantaneous," she says. "With big stories you see an effect on the stock price immediately."
Fung runs the day-to-day operations of the reporting staff of the brokerage firms, stock market, options industry, IPO market, and federal courthouse coverage for Dow Jones Newswires. "Our subscribers look for us to dig up information on different angles of the story very quickly," Fung says. "We want to provide the news to our subscribers from various angles before they see it in the paper the next day. "
According to Fung, with the critical speed and accuracy required by the brokers and other customers using the newswire, a team of spot news editors are in the hot seat all day. "Not everyone can look at a press release and within seconds, find the really important news buried in it," Fung says.
In A Day's Work: To thrive in such a fast-paced environment, Fung manages her time carefully, particularly in the frenetic morning hours when markets are opening in North America. "I'll come in early and read the wire to make certain I'm on top of things," she says. "Then I speak with each reporter to find out what's important for their beat. At 9:30 we have an editors meeting so we can coordinate coverage."
Fung also has a role in product development and working on new content for the wire. "For example, recently a lot of people were interested in stocks that had high dividends," she says. "So we produced new content about dividends so that the brokers who read the wire can find information on dividends to help them work with their customers."
Oddest Reporter Encounter: "We have reporters with unusual interests—one woman on staff professionally races motorcycles."
View From The Desk: "The news room is open with no cubicles, so I can see and hear what's going on."
Outside Interest: "I read a lot of mysteries… as if I don't read enough at work."
If Not Econtent, Then What?: "I can't imagine doing anything else. When I was a student, I thought I wanted to be an English teacher."