There is no doubt that programmatic has revolutionized online media buying and that it offers significant benefits, but this road to opportunity is ridden with obstacles such as viewability and traffic fraud. Mobile programmatic advertising can be challenging in many ways but when done thoughtfully and strategically, the ROI can outweigh the challenges.
Aug 10, 2010
We're taking an unofficial poll. Would you hire this girl? We think she's got a bit of social-media genius in her. (Click here to see the whole series of photos.)