"Today's users seek online video content on the screen of their choice. They should be able to access the video anywhere and virtually anytime they desire," says Matt Smith, chief evangelist for Anvato. "The models may vary, but every screen is the new normal." The new normal also includes more "snackable content" in the form of shorter videos that cater to smaller consumer attention spans. To wit: Snapchat, which limits user videos to 10 seconds or less, now has 6 billion video views per day.
Aug 10, 2010
We're taking an unofficial poll. Would you hire this girl? We think she's got a bit of social-media genius in her. (Click here to see the whole series of photos.)