By doing some quick math, it becomes clear that by speaking just one language, organizations are only reaching about a quarter of online users. To expand reach and engage with a wider audience, global businesses must adopt multilingual communications. Otherwise, they risk abandoning potential customers who will instead turn to competitors who communicate with them on a local level.
Aug 03, 2010
At an Apple-like event in Manhattan, BlackBerry announced a new phone Tuesday that it hopes will stop its slip in the mobile market share. - NPR