Many marketers are working with digital agencies to create effective global marketing programs. While creative agencies can help to design campaigns that reach customers across a wide array of digital and traditional channels, they often lack localization and translation expertise to ensure that campaigns resonate from region to region. But savvy digital marketing agencies are partnering with language service providers and localization experts to further expand their capabilities.
Aug 03, 2010
At an Apple-like event in Manhattan, BlackBerry announced a new phone Tuesday that it hopes will stop its slip in the mobile market share. - NPR