Answers Adds Video

Aug 03, 2010


Article ImageVideo syndication platform 5min Media partnered with Answers.com to give the information seeking site a new medium, Video.Answers.com. Answers is undoubtedly trying to capitalize on the popularity of online video--the fastest-growing media platform in history, according to social media research consultancy Trendstream and research firm Lightspeed. With this move, Answers Corporation, which owns and operates Answers.com, aleading Q&A site, which includes WikiAnswers and ReferenceAnswers will also address the rise in popularity of video based "answer" sites such as Howcast Media and eHow. While Answers has traditionally leveraged community submissions for the bulk of its content, the partnership will easily give it a jumpstart on quantity of video assets as 5min Media operates a large video syndication platform and destination site for vertical lifestyle and instructional videos.