Video: What Trend Most Impacted Digital Content in 2017?

Jan 12, 2018


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Article ImageEContent got the chance to talk with some of the digital content industry's best and brightest at the Gilbane Digital Content Conference. We asked them a series of questions in the hopes that their answers will help you be better prepared for 2018's challenges. In this installment of Voices of EContent, we asked these leaders in their fields to tell us what trends most impacted digital content in 2017? We heard about voice assistants, data-driven approaches, fake news, the explosion of technologies, and more. Here are answers from: 

  • Mary LaPlante & Jill Finger Gibson from Digital Clarity Group  
  • Tony Byrne from Real Story Group
  • Frank Gilbane from Bluebill Advisors
  • Bruno Herrmann from Nielsen
  • Tim Bourgeois from East Coast Catalyst and Chief Digital Officer


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EContent got the chance to talk with some of the digital content industry's best and brightest at the Gilbane Digital Content Conference 2017. In this installment of Voices of EContent, we asked these leaders in their fields to tell us what trend they were most excited about in 2018. We heard about content marketing, personalized video, augemented reality and machine learning, automation in translation and localization, and more.