EContent Live Video: Jose Castillo, Kiran Singh Sirah, and Brad Eshbach

May 16, 2014


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Article ImageGreat content is integral to digital success, and in order to create great content, you need to be able to tell a great story. Of course, in the age of social media, online video, and apps, storytelling doesn't always look like it used to. So Jose Castillo sat down at The International Storytelling Center with director Kiran Singh Sirah, and Brad Eshbach to talk about the art and power of storytelling -- digital and otherwise.

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In the creation of content, storytelling is a valuable and necessary skill. For those who consume content, a good story makes consuming the content that much easier. It is often assumed that simply having good content or having a good idea will translate into good stories, though this is often far from the truth. Indeed, the ability to tell a good story can be an extremely useful tool.