EContent Live! Video: Jose Castillo, Kipp Bodnar, and David Hobbs

Nov 22, 2013


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Article ImageDid you miss our latest EContent Live Hangout on Google+? You can still watch it here! Join Jose Castillo, Kipp Bodnar, and David Hobbs to discuss The Financial Times' gift articles; great content marketing from Microsfot and Coca-Cola; and our panelists' upcoming appearances at the Gilbane Conference.

And don't forget to catch up with our other EContent Live Hangouts, and follow us on Twitter and Google+ to make sure you know about upcoming discussions.

FT's Gift Articles

Microsoft's Digital Detectives

Coca-Cola Unbottled

Website Product Management: Keeping Focused During Change

Gilbane Conference


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We hope that, as loyal readers of EContent, you already know the difference between content strategy and content marketing. But there are some people out there still laboring under the delusion that these two things are one in the same. We have two of the country's leading experts in the subjects here to tell you that they are very different animals, that often work together to achieve similiar goals. Content Wrangler Scott Abel, and the Content Marketing Institute's Robert Rose are here to discuss the finer points of their individual areas of expertise -- and Jose Castillo from thinkjose.com is refereeing! They also discuss Facebook's Paper app, and the future of TLDs.