Are You Publishing Your Content in the Right Places?

May 03, 2017

Article ImageYou may have developed a quality piece of content, but if it doesn’t reach the right people, it will never have the influence you want. The mark of a great blogger or content manager is knowing where to publish a piece of content for maximum exposure.

This might mean publishing in more places than just your blog, even if you have hundreds of thousands of followers. Here’s the thing: two million blog posts are published every day. This makes it pretty easy for your articles to get buried under the avalanche of your competitors’ content.

On the other hand, that doesn’t mean you should publish on every possible medium. It’s important to get just the right balance if you want your articles to show up in front of your target audience.

If you’re looking for more readers for your articles, here are some of the best places to publish your content.

Your Own Blog/Website

Though this isn’t the only place you should consider publishing your content, it’s one of the most important. If you’re not giving the time and attention to designing and maintaining a quality blog, you’ll lose out on incredible growth opportunities.

According to HubSpot, marketers who prioritize their blog are 13 times more likely to develop a positive ROI for their content. Companies who blog also get 97% more backlinks than those that don’t.

An active blog leads to branding, higher search rankings, more conversions, and valuable calls to action. Focus on publishing regular content and keeping your blog well maintained for maximum efficacy.

Guest Blog

Next, get your name and website links out there by guest blogging on sites that are either within your niche or those that have a high domain authority (DA). There are two strategies for guest blogging: writing under your own name or writing under a pseudonym.

You might choose to write blog posts under your own name if you’re considered an expert in an industry. If you’re the CEO of a blooming SEO organization and you’re writing about digital marketing, your blog posts will be seen as authoritative and highly valuable to those within your industry.

In other instances, you might choose to blog under a pseudonym. This is wise if you’re outsourcing your content to a variety of writers. It’s also good if you’re trying to disguise backlinks in a valuable post on a high DA site.

Both instances are bound to help your search rankings. You’ll have a much broader reach and will benefit from your widespread marketing.

Social Media

You have opportunities to publish original content on sites like Medium, LinkedIn, and Google Plus, which can be good if you’re a B2B company, or you’re looking to boost your social following. Posts published on these platforms tend to be seen as more credible and are more likely to be shared across the internet, maximizing exposure.

Though it’s technically called sharing and not publishing, you can post content published on your blog or a guest site on social profiles. When you do so, take advantage of social tools like hashtags to categorize your content and interconnect your social platforms.

In conclusion, publishing your content on the right channels is the only way to achieve your goals in content management. The places your content resides will make or break its success in the highly competitive world of content. If you want your blog posts to stand out around the millions of articles that are published on a daily basis, honing your publication strategy is integral.

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