Middle East Broadcasting Center (MBC): A Case of the Content Management Blues

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Sep 16, 2011

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Launched in 1991 in London, England, the Middle East Broadcasting Center (MBC) is the first private free-to-air broadcasting company in the Arab world. In 2002, MBC moved to Dubai, United Arab Emirates, and currently has 10 television channels, including MBC 1, MBC 2, MBC Action, and Alarabiya, a twenty-four hour Arabic language news channel, and two FM radio channels, . The main web portal for MBC Group and its channels, MBC.net, offers sports, entertainment, movie, and music content, as well as social networking and user interactivity features.

Business Challenge:

With 165 million viewers, MBC is constantly striving to provide its audience with the highest quality content and best user experience possible. When MBC found that its content management system (CMS), Vignette, which was acquired by Open Text in 2009, was no longer reliable or scalable enough to handle its media demands, it started looking for a replacement; one that would not only support the group's extensive current requirements, but plans for future improvements. 

Vendors of Choice: Magnolia and Aperto

Founded 1997, Magnolia International Ltd. is a privately held Swiss software company that released version 1.0 of its open source CMS in 2003. Eight years later, Magnolia's CMS has been adopted by enterprises and governments including ING, the U.S. Navy, Johnson & Johnson, Sony, Unilever, and the U.S. Department of Defense. Aperto, an IT service provider located in Germany, was founded in 1995, and since then has been creating websites and providing multimedia services to industrial enterprises, financial service providers, federal ministries, associations, and other public institutions.
(www.aperto.de, www.magnoliacms.com)

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