Kalooga: A Case of Content Delivery Flexibility

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Jul 08, 2013

Article ImageCompany: Kalooga

Based in the Netherlands, Kalooga enhances websites around the world by "creating and displaying visual presentations based on publishers' online content," according to Hanah Johnson of Boston-based March Communications, a technology PR and social media agency. Kalooga works specifically with content pertaining to sports, celebrities, news and travel, according to Johnson.  Its clients include the US-based Examiner and the UK-based The Independent.


Business Challenge

Kalooga, with clients all over the globe, was looking for a content delivery network that would provide it with some flexibility and not lock the company into an expensive, long-term contract. "We did contact several big CDNs," explains Bram Noordzij, one of Kalooga's developers. "And they basically said, ‘You have to take on contracts for one or two years; and we would have to commit, and we have to pay at least this amount of money. For us, since we work with many publishers, we needed flexibility."

Vendor of Choice: CDN.net

Headquartered in London, CDN.net is a custom content delivery network." CDN.net-which was launched in March by OnApp and is an OnApp company-is priced on a per-usage basis and tailored to specific locations, so it gives marketers the flexibility they need to reach customers in targeted markets, without committing to pricey contracts, as can be the case with other CDNs, according to Johnson.  


The Problem in Depth

In terms of a content delivery network, Noordzij stresses his company needs flexibility in usage and pricing. "We work with a lot of publishers so we needed flexibility," he explains. "We didn't know how much [bandwidth] we were going to need-it varies by month. If there are big events, like the world championship of soccer, we need more; other months, we need less."

Clearly, Kalooga was in need of a CDN that would allow it to select not only the locations it needed to deliver to but one that would also enable it to pay only for the bandwidth it uses. Noordzij points out that his company's revenue "really depends on the publisher and which country he or she is based, so we really wanted flexibility in...do we want to enable this country? [That] depends on what the price is," adds Noordzij.  

In addition, "the big players" in content delivery, as Noordzij put it, had "very little reach." He continues, "They were only the US and Europe but not the rest of the world yet [you] pay a big fee in advance. So, those big players were just not flexible for our needs and therefore too expensive and we were looking for alternatives. And we were happy there was a new player."

(Image courtesy of Shutterstock.)

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