Cincinnati Zoo & Botanical Garden: A Case of Lions, Tigers, and Bears

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Jun 21, 2011

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Founded in 1873, the Cincinnati Zoo & Botanical Garden is one of the oldest zoos in the United States and a National Historic Landmark. More than 1.2 million visitors pass through its gates each year to visit the zoo's collection of more than 500 animals, which ranges from the tiny poison dart frog to Asian elephants. In addition to its animal exhibits, the zoo also features a botanical garden, a "4-D" theater, multiple gift shops, and a variety of restaurants and concession stands.

Business Challenge

When the Cincinnati Zoo & Botanical Garden became aware of a shift in its attendance patterns, it knew it had to gather and analyze data on these changing trends in order to be able to adjust its strategies to be prepared for the future. However, because of the wide mix of systems involved in the day-to-day operation of the zoo and the glacial turn-around for key business data, in-depth and timely analysis was all but impossible. The zoo needed a solution that could gather data from multiple systems and produce useful business intelligence to help it make decisions in multiple aspects of the business process.

Vendor of Choice: IBM

Founded in 1911, IBM provides hardware, software, consulting, and other services for a wide variety of technology and business needs. In 2008, the company acquired Cognos Incorporated, a suite of business intelligence software. As part of IBM's Business Analytics, Cognos provides real-time analytics and business intelligences to users through a single interface, pulling together information from a wide array of sources to let businesses and other organizations make informed strategic decisions.

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