A Case of Piloting NASA’s Social Network with Socialcast

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Article ImageThe National Aeronautics and Space Administration (NASA) was established by President Dwight D. Eisenhower as a partial response to the first artificial satellite launched by the Soviet Union. Headquartered in Washington, D.C., NASA currently focuses on four research categories: aeronautics, exploration systems, science, and space operations. Recently celebrating its 50th anniversary in 2008, NASA continues to be a leader in scientific research, declaring its mission “to pioneer the future in space exploration, scientific discovery, and aeronautics research.”

Business Challenge
No stranger to advancing technologies, NASA’s website boasts a set of public collaboration features such as a Twitter page and RSS feeds. Yet internally, NASA struggled to find a way to bridge the geological divide between employees. With centers ranging in location from Florida’s Kennedy Space Center to California’s Ames Research Center, NASA searched for a collaboration program that would act as a central hub for employees to discuss and share their work. In hopes of solving its communication crisis, NASA decided to test its luck with a social networking system called NASAsphere.

Vendor of Choice: Socialcast
Launched in 2005, Socialcast is a provider of social networking platforms and solutions for both consumer and enterprise customers. Based in Irvine, Calif., Socialcast has created online communities for consumer brands including Live Nation, Universal Music Group, and Vans. Socialcast’s software is “designed specifically for business use with features for collaboration, knowledge management, and information discovery,” says Tim Young, founder and CEO of Socialcast.

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