Online Journalism’s Race to the Bottom


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A free press is a cornerstone of any free society. Lately, it's been under attack, becoming the whipping boy of anyone looking for an easy target. Politicians and the press have an adversarial relationship, but there's usually at least some semblance of respect. The current president has a particularly contentious relationship with the press, labeling anything he doesn't like as fake news. At one point early on in the administration, he went so far as to call the press "the enemy of the people" in an angry tweet.
With an unpredictable landscape and an increase in competition from the endless supply of new media companies, both digital and traditional publishers are facing unforeseen challenges when looking for new ways to engage and retain their audiences. There are a few key tactics that successful publishers are executing that other companies should consider to stay relevant: leveraging social video, gearing content to target audiences, and investing in digital to grow reach.