Back to Basics
Despite the sometimes confusing array of technology options and techno-speak, ultimately, says Salz, success with apps comes down to tried and true, evergreen, marketing strategies-the basics. It's all about understanding your market and what's important to your customers and then delivering content that meets their needs in creative ways that allow you to drive revenue to your bottom line.
"The rules of really good marketing don't change," says Salz. "The technology may appear daunting but, at the end of the day, if you're clear about your strategy, the technology is there."
She adds, "At the end of the day, no matter what technology we're discussing, it's amazing how it all comes back to business basics." This is a positive message for content providers, says Salz. Success in this arena doesn't require expertise as a mobile strategist or experience as a developer. What it requires is something that successful content providers should already be firmly grounded in-the ability to understand, and deliver on, the needs of their target audience in meaningful and monetizable ways.
The Nielsen Co.