Anametrix Unveils Multichannel Marketing Analytics Plug-in for Microsoft Excel

Jan 25, 2013


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Anametrix, a cloud-based, real-time digital analytics platform, introduces Anametrix Plug-in for Microsoft Excel, which embeds new marketing analytics capabilities directly into the Excel user interface. The product enables Anametrix users to easily create, refresh, upload, and schedule reports from multichannel marketing data in Anametrix, and it delivers real-time access to all vendor and corporate data.

Available now to both new and existing clients, the patent-pending Anametrix Plug-in for Excel enables bi-directional data exchange between Excel and multichannel marketing data in Anametrix. The product embeds four new buttons directly onto the Excel interface to give marketers real-time access to all vendor and corporate data while taking advantage of standard Excel functionality:

  • Query button launches the new Anametrix Data Wizard to automate the process of exporting to Excel marketing data from any source connected to the Anametrix platform - web analytics, advertising, email marketing, social media, search engine marketing, surveys, live chat, CRM, marketing automation, U.S Census, and third-party research.
  • Refresh button updates data in report templates on any interval a marketer specifies to ensure access to most current data, regardless the complexity or number of Excel sheets within the report template.
  • Upload button protects the integrity of data in the Anametrix platform while allowing marketers to add datasets to Anametrix.
  • Schedule button saves marketers time and enables collaboration by refreshing the data from Anametrix on specified intervals; publishing the reports to .xls, .pdf and other formats; and emailing the results to select colleagues.

(www.anametrix.com)