As has been the custom in this column since before I went gray, we end the year and our EContent 100 issue with a peek into the revenue-generating models that will dominate the coming year. Content is faced with an acute problem: The advertising support on which it counted is veering noticeably into marketing budgets and especially their own content projects. This has been a long time coming (a decade, in fact), but only now are we seeing publishers panic enough to commit to some radically different models or take the ones that have been out there for a while more seriously. A din of good and bad ideas rather than a clear direction is what we will get in 2014.
Jan 10, 2013