Kenshoo, a provider of premium digital marketing software, announced it has raised $12 million in a late stage financing round led by Tenaya Capital. All existing Kenshoo investors, including Sequoia Capital, Sequoia Growth Fund, and Arts Alliance participated in this latest round.
Kenshoo will use the funding to support ongoing double and triple digit annual growth rates within its search marketing and social media business units as well as further penetrate key geographic markets. Kenshoo plants to more aggressively create new opportunities for brands and agencies to address the entire purchase funnel while driving revenue across channels and devices.
Meanwhile, Kenshoo Social is one of only two companies in the world recently designated as a Facebook Strategic Preferred Marketing Developer with access to the Facebook Exchange. Now serving more than one billion Facebook ads each day, this offering complements the intent-driven nature of search to help marketers capture customers throughout the purchase cycle and close the loop on cross-channel reporting and attribution through the Kenshoo Universal Platform.
(www.kenshoo.com, www.tenayacapital.com, www.sequoiacap.com, www.artsalliance.co.uk)