Interactive marketing provider ExactTarget has launched a new app, MobileConnect. The company says this new app will provide marketers with a cloud based application to power SMS alerts and mobile marketing messages worldwide. The company believes this app will provide a new approach to mobile marketing by making it more accessible across email, social media, and the Web.
Some key features of MobileConnect include self-service interface, cross-channel integration, and enterprise-level scalability. MobileConnect can act as a standalone app or it can be fully integrated into the ExactTarget Interactive Marketing Hub. This app is available now to all ExactTarget clients now.