Ensuring Migration Success
Experts agree that a content migration project needs overall organizational support in order for such an initiative to be successful. While technology experts can guide the back-end processes, "only business people can tell you which content is important and which is not," says Real Story Group's Durga.
The process should be a multistep endeavor in which organizations first thoroughly examine their content requirements to determine which pieces of content should be migrated and which type of system should house the content. Kapow's Andreasen explains that before a customer purchases a Kapow solution, the company conducts a content inventory analysis. "We make a tool to analyze content and then make a report" that contains the types of documents and link the customers has, Andreasen explains.
While organizations will typically face technical challenges when managing their content migration processes, they also need to overcome an important nontechnical challenge-ensuring the quality of the content being migrated, says Durga. "If the quality of the existing content is bad and you migrate that content to the new system, the content will already be bad," says Durga.
While it can be difficult and cumbersome to clean out unnecessary and outdated content before a migration, it can speed up the entire migration process. "The more time you spend in that phase, the less time you will spend in the actual migration phase," predicts Durga.
Ferris concurs that deleting old content beforehand can be a difficult and cumbersome step for organizations to accomplish, even though it can make the initiative more successful in the long term.
However, organizations can ensure that they are on the right track by choosing to automate these processes through the implementation of a range of solutions on the market today. And as content inventories continue to grow-along with the value of that content-content migration initiatives will likely become more prevalent among companies' overall content management strategies.