"One of the benefits is stamina," adds Palmer. "We were able to have a five-hour conference call. If we didn't have the video component, I'm fairly certain we wouldn't have had longer than a
two-hour call at most." He says that engagement among participants seemed higher on the video call compared to an in-person meeting. Also helping with engagement is Nefsis' ability to incorporate other visuals, such as PowerPoint slides, into the desktop-based experience. And when you can show images of the meeting to participants in full-screen mode, "there's something that makes you more invested and more engaged," notes Palmer.
Of course, as video is increasingly used for internal business communication, security will become a pre-eminent concern. In the world of desktop video applications, safeguards are usually
put in place to protect the videos from being viewed by unauthorized individuals. Companies can typically employ the traditional user ID and password protection.
Larry Dorie, CEO and founder of RHUB Communications, which offers web conferencing solutions, notes that security features in such technology have become increasingly important to customers. "Organizations are concerned about security. They want to keep their meetings behind the firewall," says Dorie. "Our product sits behind the firewall and it can check before it lets [participants] into the meeting."
Producing Video Value
Like Reprints Desk's Palmer, Bradley Robinson brought video to his company. SolarCity, where Robinson serves as director of online marketing, leases solar panels to customers who don't want to purchase them. Robinson introduced the company to video and it now uses it to communicate with customers at trade shows via its website. Internally, the human resources department also uses videos as part of new-hire orientation, while the engineering team uses the videos to help improve installation processes. "We film installations on different roof types," explains Robinson. "We put that in time lapse and send it back to the engineering team so they can see the installations and see methods of improving the installation process and streamline it."
As SolarCity identifies more ways in which to use video to communicate with its various constituents, the need becomes greater to produce its video content more efficiently. The company utilizes tools from Market7 to streamline the video editing process. Market7's offering consists of eight modules. The most popular application is used for post-production content collaboration, explains Seth Kenvin, Market7's chief executive officer. Video footage is uploaded and then accessible in a player that incorporates feedback. "When you're watching video and you have a comment, you can leave a comment automatically into that timeline," says Kenvin. "At its most basic form, it's a companion file to the video with people's feedback tied to particular points in time." The entire process is password protected so only authorized individuals can view and add comments to the video content.
Robinson stresses how the technology is user friendly and those without technical experience have been able to effectively use it. "The technology is easy for my HR director to go in and make comments on a video versus my branding director [going in] to make comments on a video," says Robinson. "They have found the system easy to use. I can put nontechnical people into the video editing process using this service and make my life easier so I can produce more videos and faster."