Performance Marketing With Google Analytics: Strategies and Techniques for Maximizing Online ROI
Sebastian Tonkin, Caleb Whitmore, Justin Cutroni
How do visitors get to your website? What do they do when they get there? How many do business with your company? How can you turn more visitors into customers? Google Analytics can tell you. You don't have to be a web guru; just follow the practical advice of these experts. Their case studies and step-by-step guidance demonstrate how to improve your marketing strategy with Google Analytics. They'll even tell you where to find help when you need it.
This book will walk you through the basic steps to learn how to maximize your online marketing; define a successful, ROI-focused online strategy; leverage the tools, vendors, and team structure that work best for your business; install and configure Google Analytics, or learn to tell your webmaster what you need; understand analysis concepts, features, and reports; analyze what Google AdWords, Yahoo! Search Marketing, and Bing can offer; learn to successfully engage users through blogs, social media, and email; and learn which metrics matter and how to measure the success of search engine optimization, display ads, and other tools.
Virtual Collaborative Writing in the Workplace: Computer-Mediated Communication Technologies and Processes
Edited by Beth L. Hewett and Charlotte Robidoux
Format: Paperback, Hardcover, Ebook
$140, $180, $255
Recently, there has been an increase in the need for individuals to collaborate virtually on writing projects. Virtual writing allows individuals to distribute their processes across not only an office space, but across geographic locations as well.
Virtual Collaborative Writing in the Workplace: Computer-Mediated Communication Technologies and Processes investigates the use of computer-mediated communication technologies, including everything from instant messaging and email to interaction on webpages, webcasts, and graphical user interfaces, to facilitate effective interdependent collaboration in writing projects.
This book focuses on the type of writing that typically occurs in virtual workplace settings, such as academic institutions, private and for-profit industry, and the government, in which the purpose of the writing is to convey information or argue a position rather than to socialize or entertain. What makes this book stand out from others like it is the fact that it was written collaboratively through the use of wikis and Google Docs and that it provides a meta-analysis of the development process of the book from conception to completion.