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May 05, 2010

May 2010 Issue

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BEST PRACTICES SERIES

Above the Clouds: Managing Risk in the World of Cloud Computing
Kevin T. McDonald
IT Governance Ltd.
Paperback, Ebook
$39.95

Cloud computing can save companies money without putting business information at risk. That is the message in Above the Clouds: Managing Risk in the World of Cloud Computing, a new book by cybersecurity expert Kevin T. McDonald, senior critical infrastructure protection (CIP) and cybersecurity analyst for ICF International, a leading provider of consulting services and technology solutions to government and commercial clients.

Through cloud computing, a company's information technology (IT) functions are moved to an external, shared service provider and accessed over the internet. Data is no longer stored in-house, and the company no longer owns software applications. Above the Clouds explains the potential benefits of adopting this approach.


Get Seen: Online Video Secrets to Building Your Business
Steve Garfield
Wiley
Hardcover
$24.95

In the past year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities for product and brand promotion as well as customer engagement. So how do you want to fit into the new online video universe?

The must-have guide, Get Seen by Steve Garfield, the "Paul Revere of video blogging," offers a quick and complete toolkit to get you up-to-speed on the latest that online video and related media have to offer. This book examines success stories of how companies have used online video; presents a series of plans and tools that businesses can follow as they expand onto the social web; provides clear step-by-step directions on how to record, edit, and export videos; where to post them; how to build a community around their content; and what to do to increase views by making them go viral.

The new rules of social media are constantly changing. Video is the ideal way to tell your story; it can lead to more business. If you're ready to take full advantage of the newest resource in the social media arsenal, Get Seen is the guidebook you need.

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