DAM Good: Making the Most of Your Assets in a Multimedia World

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DAM and GPO: Protecting Digital Assets

Regardless of the industry in which they operate, organizations need to fully understand the objectives they are trying to meet with their digital assets and how they can best serve those who create those assets as well as the individuals who will view them.

For marketing professionals, that can mean making sure that all digital assets are effectively created, stored, and distributed so they accurately and effectively illustrate and protect an organization’s brand. For the U.S. Government Printing Office (GPO), the need for protection goes a bit further.

The main goal of the GPO is to disseminate government documents from a variety of agencies to an audience that includes U.S. citizens. However, along with the tasks of collecting and disseminating this content, the GPO has to ensure that the published documents are authentic and that they can’t be tampered with and altered.

The GPO was able to integrate such functionality with two Adobe solutions (LiveCycle Digital Signatures ES and Acrobat Professional). Individuals can now obtain documents via a PDF that features an electronic seal that signifies the authenticity of the documents.

One of those documents was the U.S. Budget for fiscal year 2009, which was accessible via PDF and authenticated. This particular initiative is expected to save almost $1 million as well as 20 tons of paper over 5 years. Still, the efficiencies the system affords have been an equally strong selling point.

“That ability to have a signature from the GPO as a disseminator or publisher of the information gives us an extra ability to service the citizens that are our customers,” says John Hannan, chief information security officer at the GPO. “It also allows us to speed up and make more confident the process of obtaining our content in the process with our agency submitters so we can apply the digital signature technology to speed up that submission process and make it more electronic where it hadn’t been in the past.”

Hannan says that the GPO is researching how to extend the authentication process to include smaller pieces of content. “We would like to have the ability to take a subset of a very large document based on a search and have the authentication for that very small subset, such as a paragraph or a page pulled out of a 500-page document,” says Hannan. He notes that finding a technology solution to accomplish this has been challenging thus far. But as organizations’ needs to manage their digital assets continue to build in complexity, such a goal may not be too far out of reach of the GPO.

Companies Featured in this Article:

The FeedRoom

Frost & Sullivan

Ingram Digital Group

North Plains Systems, Inc.

Open Text Corp.

Reality Digital, Inc.

U.S. Government Printing Office

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