A Case of Collaboration Made Simple

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BEST PRACTICES SERIES

Company: MWW Group
MWW Group, headquartered in East Rutherford, N.J., is a full-service public relations firm that employs 250 communications professionals spread across 11 offices around the U.S. Founded in 1986 as a one-person operation, the agency is now considered one of the nation’s top 10 public relations firms and is best known for its work in consumer marketing, corporate communications, public affairs, mergers and acquisitions, and government relations. Its clients include corporate bigwigs like McDonald’s, ING Direct, Amazon, Nikon, and Deloitte. Working under the philosophy "Aim High and Deliver," MWW Group remains committed to understanding its clients’ business objectives and then working with those clients to deliver strong results via a variety of resources.
(www.mww.com)

Business Challenge
MWW Group has grown substantially in its 21 years of existence. What was once a small office has become a nationally recognized public relations firm with offices in New York City, Chicago, Seattle, Dallas, and Los Angeles, among others. In order to continue meeting the needs of its clients, MWW Group required rich collaboration tools in order to better manage projects, draft documents, and deliver results more efficiently. Collaborating across time zones via email proved to be time-consuming and sending large attachments between offices proved to be cumbersome, so the company decided to search for a wiki that would enable more efficient collaboration.

Vendor of Choice
Socialtext, Inc. Socialtext is well-known for its enterprise wiki platform and is a provider of social software solutions. Founded in 2002 by Ross Mayfield and Peter Kaminski, the privately held company is based in Palo Alto, Calif., and now serves more than 2,000 organizations, including The Washington Post, IKEA, Boston College, and Nokia. Socialtext was created from the paradigm of Wikipedia, and its software is used to foster collaboration and enhance communication and efficiency within an organization. Socaltext’s guiding principle is that "Simple tools with simple rules yield the best results."
(www.socialtext.com)


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